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The mechanism of territorial branding development
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : Yu.L. Shatava; M.Yu. Karpishchenko;
Page : 324-329
Keywords : brand; territory branding; region development strategy; citizen self-identification;
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Abstract
The article is devoted to the questions of territorial branding; the mechanism of territory brand development and advancement in obedience to strategy of regions development is offered.
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Last modified: 2013-04-18 07:18:39