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Strategies of International Companies in Turbulent Marketing Environment
Journal: The Journal of International Economic Policy (Vol.1, No. 16)Publication Date: 2012-06-01
Authors : Tetyana Tsyhankova; Olena Yevdochenko; Nataliia Shelestovych;
Page : 5-34
Keywords : International marketing strategy; global environment turbulence; world industrial goods market; world consumer goods market; world services market.;
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Abstract
Marketing strategies of international companies in turbulent global environment conditions have been examined and their typification has been propounded by the successfulness criterion for companies operating on the international industrial and consumer goods and services markets.
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