CONSUMER EDUCATION A CATALYST FOR SUSTAINABLE CONSUMPTION PATTERN AMONG BUSINESS EDUCATORS AND TECHNOLOGISTS FOR POST COVID-19 SURVIVAL

This study centred on how consumer education will serve as a catalyst in the development of sustainable consumption pattern among business educators for post covid-19 survival. Two research questions and two null hypotheses guided the study. The study used Survey research design and was carried out in South East Nigeria. The population was 83 business educators drawn from the public universities that offers business education programme in South East Nigeria. Questionnaire was used for data collection. The instrument was validated by three experts. Cronbach Alpha Reliability Method was used, and a general reliability coefficient of 0.81 was obtained. Data were analyzed and hypotheses tested using mean, standard deviation and t-test statistics. Generally, the study found out that there are many ways consumer education will serve as a catalyst in the development of sustainable consumption pattern and that business educators are faced with many challenges in the development of sustainable consumption pattern for post Covid-19 survival. The study recommended that Consumer education should be incorporated into the curriculum of every level of education in Nigeria and that Business educators should make extra effort to gain consumer education so as to respond to economic changes in the society for easy survival.