SUSTAINABLE PRODUCTS: A STUDY ON CONSUMER AWARENESS AND PREFERENCES AMONG THE GAUHATI UNIVERSITY STUDENTS

Environmental issues have gained importance in our daily lives as well as in the business organisations. With the growing concerns, consumers too have become aware of the environmental issues like global warming, exhaustion of the natural resources, climate changes etc. As a result of this, business organisations have directed their attention towards sustainable or environmental friendly products. The present study aims at understanding the concept of sustainable products and the behaviour of students of Gauhati University students towards it. For the purpose of the study, primary and secondary data has been collected.