BASIC CONCEPTS OF THE ENTERPRISE'S COMPETITIVENESS THEORY: ESSENCE, NATURE OF RELATIONSHIPS, PLACE IN THE SYSTEM OF COMPETITIVE RELATIONS

The article offers the author's vision of a system of competitive relations. Scientific approaches to the essence of the concepts of “competitive advantage”, “competitiveness”, “competitive stability” of an enterprise are examined and systematized; their author's interpretation is formulated. The structural-logical model of the relationship between the main categories of the modern theory of enterprise competitiveness, namely, "competition", "competitive advantages", "competitiveness" and "competitive stability" of the enterprise is presented. Their general and distinctive features, the nature of the relationship are examined, their place in the system of competitive relations is determined.