FEMALE ENTREPRENEURS AND FINANCING DECISION

Finance is the life-blood of any business. In the early times every entrepreneur's motive was to earn profit and expand the business. But in the present scenario, the survival of any business depends highly on the growth of the firm's stakeholder's. Today majority of the organization suffers from huge business loss due to the wrong decision taken in managing the financial resources of the firm. The study of Financial Management helps the organizational managers in making the right decision in procurement, allocation and distribution of returns to the shareholders. Likewise, a women entrepreneur must understand the various risks involved in fund management. She has to take a right decision regarding fund financing firms at lowest interest rate and easily payment options, better investment opportunities prevailing in the economy and the means of earning profit and distributing the same if the firm has more employees. This paper revolves around the various problems faced by women entrepreneurs in procuring finance to run their business. The study was carried out in Peshawar district, Khyber Pakhtunkhwa, Pakistan.