Changing Trends of AdvertisementsJournal: International Journal of Advance Study and Research Work (Vol.4, No. 3)
Publication Date: 2021-03-15
Authors : Pranita Laxmanrao Chitnis;
Page : 20-25
Keywords : Consumerism; Consumer awareness; strategies; misleading.;
Consumerism is an umbrella term that relates to consumer protection, consumer education, and consumer awareness, and the consumer movement. The consumer is the backbone of the economy. Advertising is a major promotion tool which works by providing message or information about products. Advertising Strategies are paradoxically changing. Ethics are being sacrificed for profit maximization. There is always a different ideology behind every advertisement. This paper focused to explore the ethical part of advertising. What are the several ethics should follow and how advertisements politically inside these ethics and change the strategies time being focused on profit maximization. This paper focused on the impact of misleading advertisement on consumer purchases in which specifically a study of women's image and advertisement, how an advertisement is over-emphasis physical beauty and sexuality of women, how advertisement attracting women through discounts and gifts. It also analyzed how through advertisement children's mindset can be changed and tends to consume more. In the advertisement how false and unrealistic facts can be used, how advertisements motivate to buy unnecessary things and manipulate children to buy high priced goods, due to misleading advertisement children tends to consume the unhealthy product. It creates a false image of the content and results of the products.
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Last modified: 2021-03-31 22:29:27