Marketing of Agricultural Products, a Panacea for Economic Growth and Sustainable Development in Nigeria

There is an urgent need for the revitalization of the Nigerian Agricultural sector especially now the economic situation of the economy is nothing to write home about. The Agricultural sector of Nigeria was neglected for years owing to the discovery of crude oil in the 70s. Crude oil exportation gradually replaced Agricultural products exportation until Nigeria became a mono product exporting nation. The current fall in oil prices have led to the recent clamor for the diversification of the economy through agricultural export performance. Serveral policies have been implemented by the government both in state and federal levels in order to boost the agricultural sector but no significant change has been achieved. This indicates that the sector is faced with challenges which must be identified and nipped in the bud for the sector to flourish. Marketing of Agricultural products has been identified by various researchers globally and in Nigeria as the major problems of the Agricultural sector. Various scholars have discovered that if the right marketing practices is not put in place in the Agricultural sector of an economy, the sector would not flourish. Therefore the thrust of this conceptual study was to identify the problems associated with the marketing of Agricultural products with a view to proffering recommendations of the best marketing practices to adopt in order to boost the Agricultural sector of the economy for economic growth and sustainable development. Nwuba, Chibike Onyije "Marketing of Agricultural Products, a Panacea for Economic Growth and Sustainable Development in Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-2 , February 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38503.pdf Paper Url: https://www.ijtsrd.com/management/marketing/38503/marketing-of-agricultural-products-a-panacea-for-economic-growth-and-sustainable-development-in-nigeria/nwuba-chibike-onyije