Impact of Technological Innovation on Product and Distribution Strategies in Mobile Phone Industry

Technological innovation is considered to be an important driver of productivity growth. It also influences the marketing in numerous ways. To promote and sales of the products, there are many ways in which technological innovation influences creating innovative products on reasonable prices with advanced virtual platforms. The mobile phone industry undoubtedly has evolved over time with an enormous speed in all the manufacturing industries based on technology. The study has been done with the objective to discover the impact of technological innovation on product and distribution strategies in mobile phone industry. The research has been done using empirical research design. The study found that there is positive and significant impact of level of technological innovation used in mobile phone industry on product and distribution strategies.