A STUDY ON BUYING BEHAVIOR TOWARDS COSMETIC USAGE OF GIRL CONSUMERS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Everyone wants to be beautiful. The global world we are living in sets stereotypes that become models. Models that are over represented all around us: in the magazines, on the television, in the fashion shows, in the commercials, in the streets and even at work or atschool. It is a fact; everybody wants to look like the magazines figures, men as well as women a perfect skin and a perfect body for a perfect life. Some women cannot imagine facing the day without makeup on their face. In extreme cases, women won't allow anyone to see them without their faces made up for the day. Women today are constantly being reminded of what is considered beautiful. There are thousands of advertisements that promote this elusive beautiful image to women of all ages, shapes and sizes.