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PREDICTION MODEL OF SUCCESS OR FAILURE FOR SMALL BUSINESS IN NORTH EAST INDIA

Journal: Journal of Management (JOM) (Vol.6, No. 1)

Publication Date:

Authors : ;

Page : 197-201

Keywords : Entrepreneur; Small Business; Lussier Model; North East India; SME;

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Abstract

The aim of this study is to examine the factors that lead to success or failure of small business in North East India. This study methodology is a survey research testing the SMEs of North East India regarding business success and failure with a sample of 50 small businesses (25 failed and 25 successful) to better understand the reasons of their success or failure using logistic regression statistical analysis. The model will also predict a new small firm will be successful or failure in future

Last modified: 2021-04-12 23:14:36