CUSTOMER SATISFACTION TOWARDS LAKSHMI VILAS BANK CREDIT CARD SERVICES

This project study is intended to assist bank managers to understand the needs of their credit card customers. The bank managers will be interested in knowing what their customers expect to gain from credit cards when they seek to take up one. They will also seek to know what the customers use the credit cards for as soon as they receive them. The bank managers will seek to find out whether there is a difference between what the consumers expected and what they actually get. From this information they will be interested to find out whether consumers actually get more than they expected from credit cards and are, thus, very satisfied or whether the credit cards do not satisfy the needs that the customer intended to be satisfied. Customer expects are one of the analysis which helps to understand the customer attitude and positions of Lakshmi Vilas bank in customer mind of the society. Maximum customers needs and wants cash provide credit card accepted any time anywhere.