BRAND AWARENESS AND BRAND PREFERENCE OF RURAL CONSUMERS TOWARDS (FMCG) (WITH SPECIAL REFERENCE TO RURAL- URBAN HHS OF ERODE DISTRICT OF TAMILNADU)

The project is to understand the buying perception of the rural and urban consumer towards FMCG Products Consumer Goods are products that are sold quickly and at relatively low cost. These satisfy the elemental and day-to-day household needs other than grocery, ranging from packaged foodstuff, dairy products, cooking oil, bread, butter, cereals, beverages like tea & coffee, pharmaceuticals, confectionery, biscuits, glassware, stationary items, watches, toiletries, detergents, shampoos, skin care products, cosmetics, toothpaste, dish washing liquid, energy drinks, soft drinks, clothing, furniture and household accessories to electronic goods like cell phones, laptops, computers, digital cameras etc. that are usually categorized as Fast Moving Consumer Electronics (FMCEs)..