AWARENESS OF SOCIAL MEDIA TOOLS AMONG ENGINEERING FACULTIES AND STUDENTS IN PUDUCHERRY – A STUDY

The paper highlights the extent of awareness on the social media tools among the engineering faculties and students in Puducherry through a survey conducted with 551 respondents from nine engineering colleges. The findings revealed that more than 90 percent of the respondents were aware of social media tools in general; and particularly, Facebook Live was found to be most familiar among the respondents; 93.15 percent of the faculty respondents were aware of Instagram while 97.49 percent each of the students are most familiarized with Mention and Tweetdeck and 97.26 percent of the faculties opined that Friends request from unfamiliar person was found to be the major security concern while 94.56 percent of the students opined that Junk posting of photos and videos was found to be the major security concern. Overall, it was found that most of the respondents were aware of the social media tools and their applications for various purposes. However, the respondents should be motivated to make use of these tools for academic purposes through which the recognition of the institutions and their stakeholders in a better place with more visibility.