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THE FEATURES OF INTERNATIONAL BRAND-MANAGEMENT IN TRANSNATIONAL CORPORATIONS

Journal: International Scientific Journal "Internauka" (Vol.2, No. 87)

Publication Date:

Authors : ;

Page : 17-20

Keywords : international brand-management; TNC; strategy; factors of influence;

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Abstract

The main reasons of TNC's brands entering international markets were investigated. Classification of the main factors that influence international brand-management strategy building was created.

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Last modified: 2021-04-14 21:24:24