COST OPTIMIZATION AS A MEANS TO INCREASE THE COMPETITIVENESS OF A COMMERCIAL ENTERPRISE

The article covers the issues of cost optimization. The growth of great competition among commercial enterprises in the sale of construction materials has defined the main goal as earning a profit and gaining a competitive advantage. For that reason, it is very important to monitor the financial condition of the company engaged in the sale of construction materials. Such economic category as expenses has the greatest impact on the state of the company, thus, given the continuous changes in the legislation of the country, the company's expenses need to be constantly improved. Therefore, management and optimization of expenses in the economic activities of a trading company are essential.