ORGANIZATIONAL AND ECONOMIC ASPECTS OF THE MECHANISM OF ENSURING THE COMPETITIVENESS OF THE ENTERPRISE

The article presents different points of view on the category of «enterprise competitiveness». The reasons for insufficient competitiveness of specific enterprises and industries are analyzed. The factors influencing competitiveness depend‑ ing on a market situation are revealed and effective methods of influence on competitiveness at the enterprise level are defined. The mechanism of increase of competitiveness is offered and organizational and economic aspects of increase of competi‑ tiveness of the enterprise are investigated.