RESENT TRENDS OF HUMAN RESOURCES MANAGEMENT IN INTERNATIONAL COMPANIES

The paper analyzes modern transformational processes in the management systems of global international companies. It is noted that at the present stage of world economy development, mankind enters the era of a new economic paradigm — the knowledge economy, which transforms not only the business landscape in general, but also changes the classical perception of the workplace and workforce. It has been proved that in the modern global economy, the human factor is a key factor in the functioning of global enterprises, since the availability of human resources and their value are the most important when choosing the location of new productions. It is determined that automation is the main trend of workplaces transformation and it has considerable potential for increasing labor productivity and increasing work of employees. This leads to a partial change in the list of existing professions and requires new management strategies. There is a need to formulate a global labor force strategy that will be able to address the challenges of a new era of acceleration, change and innovation. The main tendencies of the management system of international companies' transformation are determined, and it's related to different divisions and levels of company management. But in general, it reflects global tendencies of the personnel management system transformation of global companies, the main driver of which is the society and production informatization. The main trend of transformation processes in the personnel management system is the development of the so-called «company of the future», which involves changing the traditional management model into new ones — a network, which requires a new type of leaders, managers and professionals with a new vision of production and corporate processes. To this end, global companies need to build and maintain a corporate brand of employment in order to successfully compete for skilled talent by implementing the activities under the new personnel management system.