Critical strategic analysis - acquisition of Weetabix by post holdings

This article presents a critical strategic analysis of the current strategic change in the context of the acquisition of Weetabix by Post Holding. It covers the corporate strategic position, stakeholder analysis, external analysis and industry analysis. The company faces a series of critical challenges, some of which are controllable, such as tastes against consumer preferences, others are external forces over which it has no control, such as the unpredictable political situation in the UK after Brexit. Post holding was advised to engage in innovative market research and introduce new brands matching consumer preferences. It should develop various shaped cereals and that can be eaten on the go, to keep up with the competition. Given that Post Holding enjoys lower bargaining power of suppliers giving it an advantage of negotiating quality inputs for lower prices; the company should use the opportunity to cover the increasing wage bills resulting the changing UK labor law.