Factors Affecting M-commerce Adoption in Oman using Technology Acceptance Modeling Approach

The advancement in mobile technologies has influenced many countries to adopt mobile services in their private and public organizations including Oman. M-commerce services are growing rapidly with the exponential growth of mobile devices, technologies and networks. Hence, many business organizations private or public use them to improve revenue, reduce costs, maintain their competitive edge and achieve a level of high efficiency. Although there were many Mcommerce services introduced, it was hard to find evidence of any study conducted to determine their successes or failures. This study is an attempt to explore the factors affecting the adoption of Mcommerce services in Oman using the Technology Acceptance Model (TAM) approach.