FACTORS OF THE FESTIVAL TOURISM DEVELOPMENT IN THE SECOND HALF OF 20TH CENTURY

The article deals with the development of festival tourism in the second half of the 20th century. Festival tourism is referred to the special types of tourism and should satisfy specific needs of people during the trip. The motivational basis of the festival tourism is the desire of people to visit new places, regions and events in the world, including festivals. The article analyzes the main factors of the development of festival tourism in the second half of the 20th century after the end of the Second World War. Six main groups of factors are determined, in particular: civilization, sociological and psychological factors; economic factors; political factors; technological factors; ecological factors and tourism as a factor in festival development. It was established that the progress of civilization and higher incomes made it possible to satisfy the basic social needs in the highly developed countries, as well as to concentrate on high-level needs, including those connected with culture and entertainment, thus, also with festivals. The collapse of the USSR and the democratization of the post-communist countries in Europe caused the appearance of a new cultural and entertainment activity. Moreover, the authorities began to take more and more responsibility for the socioeconomic development of cities and regions, including the cultural aspect, which in turn resulted in promotion of local festivals. The development of transport infrastructure and modern information technologies has also positively contributed to the development of festival tourism. The ecological approach to life and to civilization in general is considered to be an important factor in the development of festival tourism in recent years.