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Methodical approaches to specification of marketing strategies of industrial enterprises
Journal: Marketing and Management of Innovations (Vol.2, No. 1)Publication Date: 2011-01-31
Authors : V.V Bozhkova;
Page : 93-97
Keywords : strategy; communication; innovation; detailing methods; model; methodical approaches;
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Abstract
In the article the methodical approach to the implementation of specification marketing strategies (such as their innovative and communication substrategy) to formalize the process of their selecting by business entities is presented.
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Last modified: 2013-04-18 07:56:25