Archived Papers for Journal
Marketing and Management of Innovations >>
Vol.2, No.1
Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)
Publishing Date: 2011-01-31
- Marketing of bank innovationsAuthors: S.N. Kozmenko; T.A. Vasileva; S.V. Leonov;
- Trendwatching as the tool of definition of strategic directions of developmentAuthors: N.S. Illiashenko; A.S. Rosohataya;
- Marketing of innovations and ecological branding: analysis of connectionAuthors: S.M. Makhnusha; N.E. Kosolap;
- Styles in design of advertising appeals: Ukraine 2006-2010Authors: T.O. Prymak;
- Improvement of theoretik-methodical approaches to the estimation of regional marketing attractivenessAuthors: O.A. Bilovodska; L.O. Sygyda;
- Geodemografic segmentation as instrument of social problems decision (on an example Sumy)Authors: O.O. Mitsura; L.M. Khomenko;
- The risk of the industrial enterprises and its managementAuthors: Neykova Rumiana;
- Determination of criterion of differentiating of categories ?business activity of enterprise? and ?market activity of enterprise?Authors: A.M. Turilo; O.A. Zinchenko; I.S. Ycherashnia;
- Possibilities of crediting of industrial innovationsAuthors: A.I. Yakovlev; I.P. Rosareva;
- Methodical approaches to specification of marketing strategies of industrial enterprisesAuthors: V.V Bozhkova;
- Features of innovation activities in service industriesAuthors: Yu.A. Wlasiuk;
- The innovative approaches to the effective small ukrainian enterprises personnel motivation system’s improvement in modern conditionsAuthors: V.F. Hryshchenko; M.S. Chernova;
- Innovative technologies in anti-crisis development of machine-building enterprisesAuthors: V.L. Tovazhnianskij; P.G. Pererva;
- Innovative solution ? key factor for sustainable development of modern businessAuthors: O.F. Gryshchenko;
- Analysis of theoretical basics of internal communications as a necessary condition effective management of enterpriseAuthors: L.Yu. Sager;
- System of the integrated management by investment-innovative development of railway transportAuthors: V.L. Diкan; H.G. Kirdina;
- The motivational mechanism of innovative development: components and the condition of its market structureAuthors: O.V. Prokopenko;
- The marketing clusterization maintenance of economics at a regional levelAuthors: A.S. Teletov;
- Social logistics ?paths of developmentAuthors: J. Szoltysek; P. Kolodziejczyk;
- Problems of application of the balanced system of indicators on domestic enterprisesAuthors: Yu.M. Melnik; O.S. Savchenko;
- Diagnostics of potential of the enterpriseAuthors: O.E. Kuzmin; O.G. Melnik;
- Intellectual capital of the high school as pledge of its innovative development: essence, structure, approaches to the estimationAuthors: S.M. Illyashenko;
- Forming of the system of the financial providing of innovative development of economy of Republic of BelarusAuthors: E.P. Sapjolkin; E.A. Mjatnikova;
- Ecological-economic evaluation of the agricultural land tenure in the market management system of agriculturalAuthors: E.V. Mishenin; T.I. Piznyak;
- Scientific-methodical bases of management of the ecologically innovative development on different levelsAuthors: T.V. Kasyanenko;
- Methodical bases of market segmentation with ecological limitationsAuthors: O.V. Sadchenko;