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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.2, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2011-01-31

  1. Marketing of bank innovations

    Authors: S.N. Kozmenko; T.A. Vasileva; S.V. Leonov;

  2. Trendwatching as the tool of definition of strategic directions of development

    Authors: N.S. Illiashenko; A.S. Rosohataya;

  3. Marketing of innovations and ecological branding: analysis of connection

    Authors: S.M. Makhnusha; N.E. Kosolap;

  4. Styles in design of advertising appeals: Ukraine 2006-2010

    Authors: T.O. Prymak;

  5. Improvement of theoretik-methodical approaches to the estimation of regional marketing attractiveness

    Authors: O.A. Bilovodska; L.O. Sygyda;

  6. Geodemografic segmentation as instrument of social problems decision (on an example Sumy)

    Authors: O.O. Mitsura; L.M. Khomenko;

  7. The risk of the industrial enterprises and its management

    Authors: Neykova Rumiana;

  8. Determination of criterion of differentiating of categories ?business activity of enterprise? and ?market activity of enterprise?

    Authors: A.M. Turilo; O.A. Zinchenko; I.S. Ycherashnia;

  9. Possibilities of crediting of industrial innovations

    Authors: A.I. Yakovlev; I.P. Rosareva;

  10. Methodical approaches to specification of marketing strategies of industrial enterprises

    Authors: V.V Bozhkova;

  11. Features of innovation activities in service industries

    Authors: Yu.A. Wlasiuk;

  12. The innovative approaches to the effective small ukrainian enterprises personnel motivation system’s improvement in modern conditions

    Authors: V.F. Hryshchenko; M.S. Chernova;

  13. Innovative technologies in anti-crisis development of machine-building enterprises

    Authors: V.L. Tovazhnianskij; P.G. Pererva;

  14. Innovative solution ? key factor for sustainable development of modern business

    Authors: O.F. Gryshchenko;

  15. Analysis of theoretical basics of internal communications as a necessary condition effective management of enterprise

    Authors: L.Yu. Sager;

  16. System of the integrated management by investment-innovative development of railway transport

    Authors: V.L. Diкan; H.G. Kirdina;

  17. The motivational mechanism of innovative development: components and the condition of its market structure

    Authors: O.V. Prokopenko;

  18. The marketing clusterization maintenance of economics at a regional level

    Authors: A.S. Teletov;

  19. Social logistics ?paths of development

    Authors: J. Szoltysek; P. Kolodziejczyk;

  20. Problems of application of the balanced system of indicators on domestic enterprises

    Authors: Yu.M. Melnik; O.S. Savchenko;

  21. Diagnostics of potential of the enterprise

    Authors: O.E. Kuzmin; O.G. Melnik;

  22. Intellectual capital of the high school as pledge of its innovative development: essence, structure, approaches to the estimation

    Authors: S.M. Illyashenko;

  23. Forming of the system of the financial providing of innovative development of economy of Republic of Belarus

    Authors: E.P. Sapjolkin; E.A. Mjatnikova;

  24. Ecological-economic evaluation of the agricultural land tenure in the market management system of agricultural

    Authors: E.V. Mishenin; T.I. Piznyak;

  25. Scientific-methodical bases of management of the ecologically innovative development on different levels

    Authors: T.V. Kasyanenko;

  26. Methodical bases of market segmentation with ecological limitations

    Authors: O.V. Sadchenko;