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Problems of application of the balanced system of indicators on domestic enterprises

Journal: Marketing and Management of Innovations (Vol.2, No. 1)

Publication Date:

Authors : ; ;

Page : 192-203

Keywords : strategic management; marketing strategies; balanced system of indicators; key performance indicators; strategy map;

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Abstract

The article is dedicated to theoretical and methodical basics of the implementation of Balanced Scorecard in business organization. There were fundamental problems, advantages and disadvantages defined by the authors; methodical approaches to the choice of strategies and stages of formation and introduction of Balanced Scorecard analyzed; essential principles of development of key performance indicators for building-up of Balanced Scorecard formulated.

Last modified: 2013-04-18 07:56:25