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Predictors of Mobile Payment Adoption among Informal Sector in South East Nigeria

Journal: International Journal of Trend in Scientific Research and Development (Vol.5, No. 3)

Publication Date:

Authors : ;

Page : 191-198

Keywords : Mobile Payment; Behavioural Intention; TAM; Informal Sector;

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Abstract

Mobile phone has advanced to the extent that it has made life more comfortable and efficient. The comfort of being able to pay for goods and services from any point of transaction, using mobile payment system has become a vital issue as it saves a lot of time and the risks involved in carrying cash. However, Mobile payment system have not taken off as fast as expected especially in the Informal Sector in Nigeria. The slow adoption rate of mobile payment system raise many questions about what influences consumer behavioural intention to adopt. The main objective of this study was to ascertain the Predictors of Mobile Payment adoption among informal sector in South East Nigeria. The study adopted a survey research design and examined the constructs developed from the literature reviewed, which are Perceived Usefulness, Perceived Ease of Use, mobility, payment knowledge, Perceived cost, Perceived Trust and Perceived Risk as regards adoption of mobile payment system, which is supported by the extended Technology Acceptance Model TAM . The data for this study was collected using a structured questionnaire and out of the 665 questionnaire distributed to the mobile phone users, operating under the informal sector of the capital cities of the five states Abia=Umuahia Anambra=Awka Ebonyi=Abakiliki Enugu=Enugu Imo=Owerri that make up South East Nigeria, 484 questionnaires were returned. The findings showed that Perceived ease of use, Perceived usefulness, mobility, Perceived Trust and Perceived Risk significantly influence Behavioural Intention to adopt M payment by the informal sector. While M Payment knowledge and Perceived cost do not significantly influence Behavioural Intention to adopt M payment by the informal sector. The researcher therefore recommends that Mobile payment parties should ensure that they offer mobile payment service at cheap cost so that informal sector will feel convenient to use it as they are mostly price conscious. Anyaeneh Vivian Kamsoluchi | Prof. Irenus. C. Nwaizugbo "Predictors of Mobile Payment Adoption among Informal Sector in South-East Nigeria" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-3 , April 2021, URL: https://www.ijtsrd.com/papers/ijtsrd38707.pdf Paper URL: https://www.ijtsrd.com/management/marketing/38707/predictors-of-mobile-payment-adoption-among-informal-sector-in-southeast-nigeria/anyaeneh-vivian-kamsoluchi

Last modified: 2021-06-09 14:58:04