Bihevioral design as a basis for the application of triggers in marketing

The article examines triggers, that are used in marketing to increase sales, as an effective tool influencing consumer behavior. The author analyzes an innovative section of marketing — trigger-marketing, which uses knowledge of human psychology and the ways of influencing emotions when offering goods and services. The article discusses the origins of the usage of triggers in marketing — the concept of behavioral design by B.J. Fogg.