Increasing the investment potential of the enterprise of JSC NPG "Gardens of Pridonya"

To increase the efficiency of investment potential, there are a number of measures and solutions to problems that allow providing the production process with more technological, modern equipment, conducting timely technical inspection, debugging, repair of production equipment, increasing the useful life without significantly reducing the quality and technical characteristics of machinery and equipment, creating the most adequate conditions for the use of fixed assets of a production enterprise. The article deals with measures to increase the investment potential and evaluate the effectiveness of the example of PJSC «Gardens of Pridonya». Keywords: investment potential, investment attractiveness, use of fixed assets, return on investment, capital intensity.