Analysis of the Marketing Strategy for the Promotion of Enterprise Products

A brief description of the researched enterprise, the main type of activity is given. The product range of the enterprise, pricing policy, the existing marketing strategy of promotion of the goods on the market, the basic methods of promotion are analyzed. The dynamics of sales volumes of the enterprise 's products is investigated. Sales channel level detected. The analysis of intermediaries is carried out. The geographical coverage of methods of product promotion has been studied. Deficiencies in existing promotion methods have been identified. The subject of the study is a set of theoretical and practical aspects of the strategy of promoting the goods of the enterprise on the market. The purpose is to analyze the existing strategy of promoting the company's products. In the course of research methods of the analysis of time series, comparison, a graphic method were used. As a result of the study, the results were obtained on the current strategy for promoting the company's products. The obtained data can be used in the activities of the studied object. Conclusion: the company uses a strategy of "pushing".