Appropriateness of creation of corporate culture in the company
Journal: Marketing and Management of Innovations (Vol.2, No. 2)Publication Date: 2011-03-31
Authors : T.A. Bashuk A.N. Zholudeva;
Page : 179-184
Keywords : corporate culture; motivation; elements of corporate culture;
Abstract
The article is devoted to the interpretation of the corporate culture as an efficient element of motivation system in the company. This work examines thoroughly the approach determination of value paradigms, which should be the basis of corporate culture. We also study herein the algorithm of culture implementation in the company starting from the analysis of internal condition of the company up to the maintaining of high level of the corporate culture.
Other Latest Articles
- Economic essence of principles and methods of potential exposure to manufacturing system
- Estimation of dynamics of vector-structure of export of products of machin-building of domestic enterprises
- Innovative management on the base of enterprise foreign-economic activity state estimate indicators
- The defining features of the modern entrepreneurship network structures
- The genesis of the theory of quality management in terms of innovation and economic development
Last modified: 2013-04-18 07:57:27