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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.2, No.2

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2011-03-31

  1. Theoretical and methodical foundations of commodity innovation policy of the enterprise

    Authors: S.M. Illiashenko;

  2. Innovative approaches to the prices management within the framework of product assortment

    Authors: O.I. Laburtseva;

  3. Elements improvement of system approach of new trademark for promotion according to the dependence product ?price-quality?

    Authors: V.O. Onyskiv;

  4. Analysis of the cluster approachas a system of marketing management in the region

    Authors: E.N. Zabarnaya; E.E. Papkovskaya;

  5. Advert for higher education

    Authors: А.S. Teletov; N.V. Provozin;

  6. Spatio-regional clustering of tourist complex

    Authors: I.Yu. Shvets;

  7. The evolution of scientific views about concept ?customer value of good?

    Authors: L.M. Shulgina; V.M. Melnychuk;

  8. Analysis of promotions

    Authors: V.V. Bozhkova; I.V. Oliynyk;

  9. The research of Ukrainian Internet-environment for the marketing activity of industrial companies

    Authors: I.L. Lіtovchеnкo;

  10. Analysis of brand-coloristics as an instrument to influence a target brand’s audience

    Authors: S.M. Makhnusha; N.E. Kosolap;

  11. Marketing research-level marketing and logistics operation of the machine-building enterprises of Khmelnitsky region

    Authors: Z.M. Andrushkevich;

  12. The most important tool in MLM-business

    Authors: N.G. Gromyko;

  13. Mechanism of forming of strategy of innovative development of forestry enterprises

    Authors: O.V. Boyko; M.Yа. Ivanytska;

  14. The ways of improvement of financing of the innovative development in Ukraine with the usage of the foreign experience

    Authors: I.N. Kobushko; E.I. Guseinova;

  15. Actual question of marketing procurement, planning needs material resources for industrial enterprises

    Authors: N.V. Rozumnaya;

  16. Development of Ukrainian market of technological innovations in the internationalization process of science and technology

    Authors: O.N. Sumina; Yu.Ya. Tkachuk;

  17. The genesis of the theory of quality management in terms of innovation and economic development

    Authors: Yu.Yu. Shvets;

  18. The defining features of the modern entrepreneurship network structures

    Authors: R.V. Kochubey;

  19. Innovative management on the base of enterprise foreign-economic activity state estimate indicators

    Authors: B.B. Liubych;

  20. Estimation of dynamics of vector-structure of export of products of machin-building of domestic enterprises

    Authors: L.I. Mikhaylova; O.Yu. Slabospytskaya;

  21. Economic essence of principles and methods of potential exposure to manufacturing system

    Authors: A.I. Yakovlev; O.P. Kosenko;

  22. Appropriateness of creation of corporate culture in the company

    Authors: T.A. Bashuk A.N. Zholudeva;

  23. Model of mechanism of providing of strategic firmness of machine-building enterprise

    Authors: O.I. Maslak; I.V. Movchan;

  24. Conceptual aspects of economic safety of enterprises in a market economy

    Authors: S.P. Mіshenko;

  25. Socio-economic development of the Sumy region: cultural environment, its development, innovations and prospects

    Authors: G.O. Peresagko; I.F. Kozolup; Yu.G. Lapina;

  26. The organizational support of an enterprise development methods usage

    Authors: Yu.S. Pogorelov;

  27. The estimation of the impact of environmental factors on the credit unions` activities

    Authors: M.D. Muzhylivskii;

  28. Regional paradigm of having a special purpose program of development of recreation and tourism

    Authors: S.K. Kharichkov; I.M. Dishlovoy; S.G. Nezdoyminov;

  29. The economic appraisal of regional labour potential with an ecological factor in the innovative development context

    Authors: V.F. Hryshchenko; L.Yu. Kovalenko;