KÜLTÜREL EKME KURAMI BAĞLAMINDA TÜRKİYE ÜRETİMİ ÇİZGİ FİLMLER ve ÇOCUK BİLİNCİNİN İNŞASI

In this study, socio-cultural values attempted to be cultivated by Turkish animated cartoons will be examined in the context of Gerbner's cultivation theory. When national and international animated cartoons on Turkish children's channels are compared with each other, national animated cartoons have remarkably different themes. In this article one month broadcastings (November 2013) of three Turkish animated cartoons, -Pepee, Canım Kardeşim, Biz İkimiz- have been analyzed. For the purpose of identification of animated cartoon's basic ideas and themes, content analysis has been chosen as a method. This method has been chosen to analyze at descriptive level. While discussing "What is said and what is the nature of it.", this study includes assessments in the context of Gerbner's cultivation theory. The main assumption of this study is that Turkish animated cartoons play a crucial role in the cultural construction of childhood. Cultural construction of internationally broadcasted animated cartoons focuses on universal values. However, Turkish animated cartoons completely focalized on the cultivation of national values. The underlying assumption related to this is that there is a hidden message which manipulates the consciousness of children towards consumption culture via promotional items supporting consumption goods. Therefore, children are integrated to market system as consumers by the means of animated cartoons without questioning.