30 MART 2014 YEREL SEÇİMLERİNDE SİYASİ PARTİLERİN MEDYADAKİ GÖRÜNÜRLÜK ANALİZİ

Political advertising is one of the leading methods of political communication. Utilization of advertising methods and turning the election campaigns into advertisements of ‘goods and services' make the concepts of propaganda and advertising to get closer and result in the emergence of ‘political advertising' as a concept. Political advertisements that are produced by purchasing place and time in the media, seriously affect political elections. Apart from building an image, persuading and shaping attitudes, political advertisings are instruments which reflect how political parties see the political problems and more importantly how they want to show them. This study is an analysis of political campaigns and the fact that political advertising is located in this process, political party's leaders and candidates for mayor, before 2014 local elections period between 01-30 March 2014, observation of the intensive use as press ads and visibility of television commercials in the media.