IMPACT OF GENDER DIVERSITY ON TEAM PERFORMANCE: THE MODERATING ROLE OF ORGANIZATIONAL CULTURE IN TELECOM SECTOR OF PAKISTAN

This paper examined the relationship between gender diversity and team performance in telecom sector of Pakistan with moderating role of organizational culture. Sample size for this study was 225. 350 questionnaires were distributed but only 225 were returned by both workers and managers of telecom companies. Three hypotheses were developed and all of them were accepted. Results indicated that an increase in gender diversity in a team leads to creativity and innovation. Decision making becomes better and the end result is enhanced team performance.