SİYASAL İLETİŞİM ÇALIŞMALARINDA KAPSAM ve YAKLAŞIM SORUNSALI

Political communication, which recently became comprehensible, is one of the important fields of communication. While political communication was previously recognized as political expression and propaganda, later on it started to be recognized as elections, election campaigns and propagandas, po litical approach and behaviors, and to vote. Therefore, any work that is effectiv e in this field has got the potential to focus on this way of understanding. As a result of this type of understanding, political communication could not have been released from the vision of a discipline within the orbit of a field that is a lways related to election phase. Accordingly, political communication works still have “scope” and “approach” problems. However, political communication is not limited to election phase of communication. On the contrary, it covers every moment of social life in the direction of power axis; activities related to ideological structuring of the government such as in country political system and communication methods formed by the interest groups existing within this system; supporting economic infrastructure; communication methods observed at the superstructure; integration of infrastructure and superstructure; mass media and education, are all included in the scope and approach of the work field of political communication. Recently, it can be stated that, even though not adequate, there is a visible increase in the political communication related works. However, it is not possible to say that there are no “scope” and “approach” issues within political communication works. In other words, purpose of this work is to pull the attention of all political communication related persons to this issue and to start a discussion at this point.