Innovative methods of influence on consumers: aromamarketing
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : T.O. Oklander;
Page : 97-101
Keywords : aromamarketing; innovative methods; target market; marketing tools;
- Innovative methods of influence on consumers: aromamarketing
- Aromamarketing, as an instrument of influence on the client
- EVENT MARKETING AS A INNOVATIVE TOOL OF INFLUENCE ON CONSUMERS
- Influence of Product Branding on Consumers Patronage of Fast Moving Consumers Goods in Anambra State, Nigeria
- Factors That Influence Trust of E-Commerce Consumers and its Implications on Muslim Consumers Participation in Islamic Perspective in Jakarta, Indonesi
Abstract
The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.
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Last modified: 2013-04-19 04:17:20