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Innovative methods of influence on consumers: aromamarketing
Journal: Marketing and Management of Innovations (Vol.2, No. 3)Publication Date: 2011-10-06
Authors : T.O. Oklander;
Page : 97-101
Keywords : aromamarketing; innovative methods; target market; marketing tools;
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Abstract
The article is devoted to the development of theoretical propositions forming a marketing tool emotional impact on consumers. Aromamarketing proven role as an instrument of sales promotion. This algorithm acts and typology aromamarketing. Identified target market segments.
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Last modified: 2013-04-19 04:17:20