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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.2, No.3

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2011-10-06

  1. Strategic management as new administrative philosophy: essence and stages of development

    Authors: Z.I. Halushka;

  2. “New economy” and innovative development

    Authors: L.A. Yaremko;

  3. The state line of solution of imbalances problem the wholesale electricity market of Ukraine

    Authors: S.A. Mechovich; А.S. Kolesnichenko;

  4. Basic principles of the relationship of social and economic development of the city and the revenue and expenditure of the its budget (for example Sumy)

    Authors: E.O. Balackij;

  5. Financial planning in managing corporate finances to balance the real sector

    Authors: O.S. Bilousova;

  6. Valuation of intellectual capital of higher education institutions

    Authors: S.I. Kravchenko; O.V. Korneva;

  7. Evaluation of innovative potential as a tool of innovative development of the region

    Authors: M.V. Makarenko;

  8. Economic justification of the role of intellectual capital in the sphere of innovative economic system

    Authors: V.Y. Shkola; V.A. Shcherbachenko;

  9. Organizational and economic prerequisites for the formation of a regional system of innovation

    Authors: A.O. Oksanych; G.O. Komarnycka;

  10. The modeling of the innovation market in the government stimulation system of its ecologization

    Authors: O.V. Prokopenko; E.Yu. Rogkova;

  11. The increasing of competitiveness as a strategic factor for economic development

    Authors: R. Neykova;

  12. Risk management marketing seller

    Authors: M.T. Betz; L.I. Kucher;

  13. Management of the company responses to market changes

    Authors: N.O. Derzhak;

  14. World experience of management of organizationally economic mechanisms of competitiveness of enterprise

    Authors: L.M. Koval; R.R. Rusin-Grinik;

  15. Definition of marketing activities of industrial enterprises

    Authors: D.V. Raiko;

  16. Conception of forming of marketing strategy of development of the strictly specialized machine-building enterprises

    Authors: V.J. Bytsa;

  17. Functional approach to marketing application for development of Higher School establishments

    Authors: A.Ya. Dmytriv;

  18. The essence and market advantages of the direct sales of goods and services

    Authors: A.O. Dvigun;

  19. Controlling as a comprehensive system for early warning and development process and decision making in a crisis

    Authors: S. Lesudrenska; A. Mirchev; K. Lych;

  20. Matrix technologies of formation of enterprise strategies

    Authors: L.K. Glinenko;

  21. Assessment of information systems for enterprise development

    Authors: T.O. Zagorna; A.O. Kolomyceva;

  22. Control systems manufacturing processes in market conditions

    Authors: B.M Komarnitsky;

  23. The conceptual and methodological bases of synergetic management of the enterprises. The model of goal-setting

    Authors: G.Z. Shevtsova;

  24. The analysis of scientific approaches to definition of concept economic safety foreign trade activities of the machine-building enterprises

    Authors: M.D. Domashenko;

  25. Organization of pay for the production of a considerable number of heterogeneous operations

    Authors: V.S. Medvedev;

  26. Ecological responsibility of business as public-private partnership element

    Authors: V.V. Gassiy; I.M. Potravniy;

  27. Specifics of the Ecological Management System Development in Forestry

    Authors: P.V. Kravets;

  28. Opportunities for sustainable development of cities and industrial zones in Bulgaria

    Authors: H.A. Krachunov;

  29. The specialties of the behavior of green tourism’s consumer

    Authors: A.I. Zinchenko;

  30. Basic stages of environmental policy elaboration as a part of the municipal environmental management system

    Authors: O. L. Lotysh;

  31. Scientific provocation as a method for stimulating the participation of distance learning students

    Authors: B. D. Borisov;

  32. Analysis of problems of entrants’ perception the speciality “Marketing” (on the example of Sumy region)

    Authors: S.M. Illiashenko; M.Yu. Karpishchenko;

  33. Research of transformation directions of Ukrainian industrial policy model

    Authors: S.A. Мehowitch; A.A. Kostenko;

  34. Direction of use of instruments of classic concept of municipal marketing in development of competitiveness of a city

    Authors: I.M. Budnikevich;

  35. Innovative development of economy as the main way for creation of Ukrainian food safety in terms of world financial crisis

    Authors: T.I. Ivanova; S.S. Marochko;

  36. Organization Of European Football Chamionship ? UEFA EURO 2012

    Authors: Janusz Klisinski;

  37. Present And Future Of The Social Audit In Bulgaria

    Authors: Miroslava Peycheva;

  38. State support as factor of increase of innovative activity of industrial enterprises

    Authors: O.A. Udalykh; N.N. Bondarenko;

  39. Motivational background of regional investment policy

    Authors: N.O. Marhita;

  40. The modern concept of strategic management of innovation development of enterprise

    Authors: L.M. Shulgina; V.V. Ukhymenko;

  41. Innovation of the dairy industry as a means of increasing competitiveness in the market

    Authors: Т.V. Bozhydarnik; N.V. Bozhydarnik;

  42. Theoretical and methodological foundations of resourcing of innovative capacity of domestic economic enterprises in globalizing conditions

    Authors: O.A. Ovechkina; K.V. Ivanova;

  43. Innovative methods of influence on consumers: aromamarketing

    Authors: T.O. Oklander;

  44. Main kinds of reward as the most important stimulus for increasing innovation activity of enterprise workers

    Authors: L.M. Khomenko;

  45. Marketing analysis of the competitiveness of state-owned banks

    Authors: V.V. Onishchenko;

  46. Pedagogical marketing in activity of educational institutions

    Authors: S.G. Teletova; A.S. Teletov;

  47. Pricing according to the comprehensive system of information management factors (for example, the ETH “The University Book”)

    Authors: T.O. Bashuk; N.V. Gaydabrus;

  48. Rebranding as a way of company long-lasting existence in the market

    Authors: S.M. Makhnusha; O.V. Oleynik;

  49. The approaches to the definition of involvement and to types of companies-customers involvement in decision-making process

    Authors: S.M. Frolov; M.Yu. Troian;

  50. Marketing innovations of banks with foreign capital in Ukraine

    Authors: A.O. Gusev;

  51. Estimation of competitiveness of enterprises of chemical industry: methodical aspects

    Authors: M.V. Kasatkina;

  52. Theoretical principles of marketing management in enterprise

    Authors: I.M. Komarnitsky; H.V. Tsar;

  53. Balanced economic indicators as a tool for effective management of banking risks

    Authors: S.V. Andros;

  54. World experience in aviation companies staffing executive and administrative personnel

    Authors: T.N. Shkoda;

  55. Motivational component of investment in human capital

    Authors: O.V. Zakharova; M.A. Sterniychuk;

  56. Optimization of informative environment of investment activity of agricultural enterprises

    Authors: I.Y. Ivanovich;

  57. The essence and foundation of the system for managing financial resources of enterprises

    Authors: M.V. Shkrobot;

  58. Mechanism of the taking the coordinated decisions: interaction and adaptability

    Authors: T.O. Zagornaya;

  59. Organization of control programs of business

    Authors: S.A. Riabichenko;

  60. The information and communications in operation of business

    Authors: A.V. Bodnar;

  61. Talent Management in Modern Human Resources Management

    Authors: M.N. Usheva;

  62. Human resources quality as a factor for competitive power of organizations

    Authors: Zlateva-Petkova Tsanka;

  63. Improvement of methodological approaches to the budget regulation at the state and local levels

    Authors: O.V. Prokopenko; V.Yu. Shkola;