Organizational Member Use of Social media for Communication

Organization management and communication process are now influenced by the changes and innovation caused by IT development. Smart phones and more exactly social media are good examples of these new ways of organizational communication. Managers are facing a problem of either to completely support it for the benefits or limit its use. For Chinas case, it has created a unique communication platform. Therefore, this study discusses the potential role of social media use for communication in the Chinese organizations context for it possessed rich features and capabilities. This study aim to analysis the uses of social media and answer the main research question of how it is being use in organization for communication by utilizing the UTAUT model. Data was collected in China from 229 employees working in Hefei high-tech development zone showed the hypotheses were supported.