Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation

In the article the author analyzes the nature and characteristics of such object of intellectual property as an industrial design, discloses its role and place in the process of marketing of innovations, generalizes functions of the industrial design, improves classification of industrial designs and evaluation methodology of the industrial design by introducing the coefficient of importance of its aesthetic perception by consumers. Also the author presents review of statistics on the registration of industrial designs in Ukraine.