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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.2, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2011-12-13

  1. Innovate and development of mankind: the history and modernity

    Authors: А.S. Teletov;

  2. Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation

    Authors: S.M. Makhnusha;

  3. Genesis of marketing

    Authors: T.O. Oklander;

  4. Research of the technological innovation impact in the technology market and enterprise development

    Authors: O.G. Shevliuga; O.M. Olefirenko;

  5. The problems of innovation in enterprises

    Authors: D.O. Krikunenko;

  6. Mobile marketing and the usage of a smartphone

    Authors: A. Mirchev; Ph. Dicke;

  7. Synergetic effect of benchmarking competitive advantages

    Authors: P.G. Pererva; N.P. Tkachova;

  8. Analysis and estimation of the personal branding in the conditions of personality’s increase of professional success

    Authors: O.A. Bilovodska; M.V. Pusikova;

  9. Development of complex sales promotion of educational services in the specialty ?Management of innovation activities?

    Authors: V.V Bozhkova; J.O. Timokhina;

  10. Problem-solving questions of the provision marketing and innovation activity on the enterprise

    Authors: O.A. Golubovska;

  11. Holistic marketing in the business interaction between enterprises

    Authors: A.A. Krikovtsev;

  12. Method of product portfolio analysis based on optimization models

    Authors: V.M. Lozyuk;

  13. Innovative going near determination of stability of enterprise as a logistic system

    Authors: I.V. Popova;

  14. The development of theoretical and methodological foundations of enterprises’ transition to innovative development

    Authors: Yu.S. Shypulina; S.M. Illiashenko;

  15. Determination of appropriate brand strategy under its price category

    Authors: T.О. Bashuk; N.E. Kosolap;

  16. The system of cost management in the process of association of industrial enterprises as they seek opportunities for innovation development

    Authors: N.V. Rozumnaya;

  17. Assessment of the economic consequences of investment decisions companies

    Authors: O.Yu. Shilova;

  18. Opportunities of bank anti-crisis communications in the sphere of interactions with external parties

    Authors: P.G. Bortnikov;

  19. Marketing strategy of competitiveness management building enterprise

    Authors: A.O. Vasilichenko;

  20. Formation of the motivational mechanism activization of innovative activity of the personnel

    Authors: V.A.Skurska;

  21. Management distributive stream processes on the basis of innovative measures

    Authors: О.V. Stepanenko;

  22. Conceptual bases of formation of the system of management of innovation development potential of an enterprise on the principles of marketing

    Authors: T.A. Vasilieva; S.V. Leonov; Ya.M. Krivich;

  23. Impact of method of business system integration to business space on innovative strategy choice

    Authors: L.K. Glinenko;

  24. Limitations and directions technical and economic development of Ukraine in the globalization

    Authors: О.G. Kirdina;

  25. Marketing’s differentiators for innovation and their application for forming enterprise strategy

    Authors: N.О. Krikovtseva;

  26. Modern problems of transformation of domestic enterprises innovative potential management: culturological aspect

    Authors: O.A. Ovechkina; K.V. Ivanova;

  27. Formation of the mechanism of interaction of the motor transportation enterprise with subjects the market of the international freight traffics

    Authors: N.M.Ponomaryova; A.M.Ponomaryov;

  28. Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component

    Authors: L.V. Vaganova;

  29. The analysis and audit of innovative activity of the machine-building enterprises of the Zaporozhye district

    Authors: V.O. Zykina;

  30. Method of estimation of level of innovative possibility of enterprises

    Authors: N.V. Smolinska;

  31. Use of instruments of environmental marketing concept in sustainable development of the region

    Authors: V.I. Yarema; O.D. Lendyel; C.I. Myshko;

  32. Preconditions for development of the market of organic products in Ukraine

    Authors: T.O. Chayka;

  33. Ecological and economic assessment of organic agricultural production (for example, Rivne region)

    Authors: G.M. Shevchuk;

  34. Ambushes of the state innovative economic policy in Ukraine

    Authors: I.V.Basantsov; I.V. Balasiukova;

  35. Development of mobile marketing in Ukraine

    Authors: V.P. Mazurenko; N.O. Matviienko;

  36. Teoretical and practical problems of territorial branding at the example of Sumy region brend forming

    Authors: O.M. Оlefirenko; M.Yu. Karpischenko;

  37. Life cycle of mobile devices

    Authors: G.О Peresadko; S.I. Naumenko; T.V. Rohal;

  38. Marketing integration of the innovative process based on the concept of product life

    Authors: V.Е. Rassykhina; О.V. Маrtinova;

  39. Features of estimation of innovative risks

    Authors: O.M. Fishchenko; А.V. Khalaimova;

  40. Patent and market research level and value of novelty products developed by industry

    Authors: E.I. Nagorniy;

  41. Modern lines of application of Internet technologies in marketing

    Authors: S.M. Illiashenko;

  42. Features of marketing of animation films and dualism of videoproduct

    Authors: I.Z. Dolzhansky; N.V. Krachkovska;

  43. Development of brandname style of food enterprise ? producer of sunflower-seed oil

    Authors: O.B. Zvyaginceva;

  44. Place of branding in the modern marketing concept

    Authors: N.V. Ivashova;

  45. Mechanism of estimation of marketing strategy

    Authors: L.A. Kvyatkovska;

  46. Marketing strategies in anti-recessionary management: classification signs and application conditions

    Authors: Yu.M. Melnyk;

  47. Diagnostic approaches to definition of level of intensity of the competition in the branch market

    Authors: Т.A. Peteshova;

  48. Using an innovative approach in 3D-advertising

    Authors: O.S. Pugachova; S.V. Kovalchuk;

  49. Holistic concept of marketing performance

    Authors: Yu.V. Robul;

  50. Innovative approaches for the supply with information for educational services

    Authors: V.V. Ivanova;

  51. Innovational management problems on Bulgarian mass equities markets

    Authors: S.P. Petkova-Georgieva;

  52. The role of ratings in the educational process of higher education institutions

    Authors: O.V. Prokopenko; A.M. Karminsky; O.V. Klymenko;

  53. Experience of use of the socially oriented marketing communications complex in Ukraine and world

    Authors: О.О. Mitsurа; Yu.M. Provozion;

  54. Assessment of results of functional units department of marketing

    Authors: D.V. Raiko;

  55. Formation of communication effects on stage of companies-customers’ decision-making to purchase

    Authors: M.Yu. Troyan;

  56. Customer capital of industrial enterprises-innovators: essence, structure and role

    Authors: Ie.O. Golysheva;

  57. Formation zones of economic safety the foreign economic activity of machine-building enterprises

    Authors: M.D. Domashenko;

  58. Creativity as a basis for management organization

    Authors: Yu.B. Kalenichenko; Ya.I. Smirnova;

  59. Innovative regression in the foreign trade commodity structure of Ukraine

    Authors: T.M. Melnyk; O.V. Zubko;

  60. Foreign experience of managing of economical innovative potential and the way of its using in Ukraine

    Authors: V.O. Kasianenko;

  61. The efficiency of diagnostics technical-technological potential machine-building enterprises

    Authors: S.V. Koverga; O.S. Peredereeva; Sv. P. Kuzmenko;

  62. Conceptual bases managements by innovative potential of the socio-economic system of region

    Authors: D.V. Solokha;

  63. Subsystem of the economic diagnostics of the financial condition in system of financial management of the enterpris

    Authors: A.V. Telnova;

  64. The management potential for the innovative development of the agricultural enterprises in the markets export

    Authors: O.M. Feshchenko; V.N. Ilchenko;

  65. Conceptual bases of the government regulation migratory processes on base macroeconomic forecasting

    Authors: V.Y. Shkola; V.A. Shcherbachenko;

  66. Management of macroprocesses of the market of Ukrainian real estate: theory and methods

    Authors: A.A. Azarian;

  67. Innovation in currency inspection: direct and multiplicative effects of controlling application

    Authors: L.B. Krivoruchko;

  68. Innovative potential of maintenance of ecological safety in context of the structurally-dynamic theory of productive forces

    Authors: E.V. Hlobystov; L.V. Jarova;

  69. Ecological innovations are a way of market development ecologically clean commodities

    Authors: O.V. Belyakova;

  70. Strategic consistency of enterprise logistics activities on the bases of ecological principles

    Authors: N.M. Mashchak;