A Study on Consumer Perception towards Social Media Advertising with Special Reference to Coimbatore City

Social media is changing the way information is communicated to and from people around the world. The rapid use of social media such as blogs and other social networking sites and media-sharing technology is changing the way firms response to consumers needs and wants and changing the way they response to their competitors. Marketers now have the opportunity to engage in boarder and more innovative forms of online mass media communications by using the social media marketing tools. Social networking programs group individuals by interest, hometowns, employees, schools and other commonalities. Social networking is also significant target for marketers seeking to engage users.