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Marketing’s differentiators for innovation and their application for forming enterprise strategy
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : N.О. Krikovtseva;
Page : 185-189
Keywords : marketing differentiator; innovation; strategy; foodstuffs;
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Abstract
The article describes the main strategic focus of the enterprise at different stages of the proposal. The results of the influence of elements of the innovation on a set of marketing tools business segment of food products. Revealed generalized opportunities and threats of the microenvironment on the innovative efforts of enterprises diagnosed.
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