A STUDY ON EMPLOYEE’S PERCEPTION TOWARDS THE HR PRACTICES VIA SOCIAL MEDIA APPLICATIONS

Social Media has become an integral part of communication; through which people stay in touch, keep themselves aware of new developments and connect with the world around them. Human Resource professionals observed this pattern of behaviour in regards to the usage of social media tools among employees & crafted innovativeness in the HR practices & process. As a result social media got introduced into the world of human capital management. Such practices of social media applications were captured and categorized them under various HR functions performed in IT industry Now these practices were brought to the notice of employees to know their preferences towards such practices. This research paper aims to understand the employee’s perception towards the social media application practices that were identified. This was performed to conduct a reality check between the expectation from the HR fraternity and the employees for whom these applications are targeted in order to bring the overall fulfilment of organizational goals