Features of marketing of animation films and dualism of videoproduct

Journal: Marketing and Management of Innovations (Vol.2, No. 4)

Publication Date: 2011-12-13

Authors : I.Z. Dolzhansky; N.V. Krachkovska;

Page : 75-82

Keywords : animation marketing; model; animation studios; orientation on an user; market of animation; animated film;

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Abstract

In the article the questions of transformation of animation are expounded from a commodity in a favour, the specific of animation products is considered as a marketing object, and also the analysis of the real market potential of the Ukrainian animation films is conducted.

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Features of marketing of animation films and dualism of videoproduct

Abstract

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