Service Usage Behavior of Online Ride-Sharing Bike in Indonesia

This research analyzed the service usage behavior of online bike. The method used in this research was descriptive with the survey conducted through questionnaire. Purposive sampling was used as the sampling technique. Data were collected using questionnaire on 200 respondents around Jakarta and its buffer zone area (Bogor, Depok, Tangerang and Bekasi), Indonesia, who had the application of online ride-sharing bike, had ordered online ride-sharing bike through application and had been using online ride-sharing bike in the last a month. The findings revealed that this study was dominated by women with the total percentage of nearly 70 percent. Half of the sample of this study belongs to the 15-24 years old age group meanwhile the education level was dominated by the undergraduate degree. Spending per month is predominantly IDR 3, 000, 001 with a percentage of almost 30 percent. Price was the main reason why respondents decided to use online ride-sharing bike.