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Ecological innovations are a way of market development ecologically clean commodities
Journal: Marketing and Management of Innovations (Vol.2, No. 4)Publication Date: 2011-12-13
Authors : O.V. Belyakova;
Page : 268-272
Keywords : ecological marketing; ecological innovations; ecologization; ecological market; ecological management; ecological efficiency;
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Abstract
The key factors of competition success are considered at development of ecological marketing strategy; the value of introduction of ecological innovations is probed in activity of enterprises for providing of steady development; the list of ecological innovations and difficulties which arise up on the stage of their development is given.
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