Customer Satisfaction on Honda Activa A Special Reference with North Chennai

Customer satisfaction measures how well the expectations of a customer concerning a product or service provided by a company have been met. Customer satisfaction is an concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service. It is considered to be the valuable assets of a business. Incomes of the automobile industries consider as important contribution of nations economy and also generate more job opportunities in turn it makes rapid growth in economy, thus the study analyzed the customer satisfaction on Honda Activa two wheeler especially in north Chennai and find the effective service provided by the dealers. From the overall analysis of the study majority of the respondents agree with its price, style, mileage, service and its comfort but still they should improve to make easy access of their spare parts which is unique and scarce in nature and the service provided by the service station must follow their promise.