Regression Analysis of the Investors Behavioral Biases with respect to the Investors Personality

Each investor personality type of the Big Five model exhibits distinct behavioral biases based on the investor profile. With the help of survey data of 436 secondary equity investors residing in Chennai, significant associations between the behavioral biases and the personality dimensions of the Big Five model were drawn. The results were further narrowed down when the data was divided based on the age, annual income, stock market experience, investment knowledge and risk level of the respondents. The financial advisors could now provide customized financial advice and warn against the biases they are most likely to exhibit, based on the background data of each investor.