Supply Chain of Pomelo Orange

The limitation number production of Pomelo Orange in Pangkep District is uncertainty in supply chain arragement. This research aims to analyze supply chain of Pomelo Orange in Padang Lampe and Punranga village, Marang Sub-district, Pangkep District. Recearch design on farmer, merchant collector, retailer are chosen purpopsive sampling and home industry selected in total sampling. The analysis is qualitative analysis that descriptive identification from questionnaire, describe flow of the supply chain. The result of research show that there is the main perpetrators and perpetrators on supply chain Pomelo Orange. The flow of principal cultivators starts from the farmer until wholesalers and consumers there is also a flow of goods from the supporting actors to the main perpetrators. The flow of information is obtained from the main actors as well as the supporting actors. The flow of money starts from the consumer with the farmers and the main actors to the supporting actors. It was concluded that the supply chain of pomelo orange had the main perpetrators and supporters. The three flow of supply chain of pomelo orange is the flow of products, money, and information in research location looks good eventough the demand flow of products as much 17, 86 % unfulfilled.