The Role of the Educational Television Programmes for the Proper Acquisition of the Macedonian Language with Elementary School Children

The role of television as a medium today is multifold, and, to a great extent, enlarged. The television apparatus are present in every household and through them, various kinds of cultural, political, scientific, educational and fun contents is being placed that influence the viewers, most likely the young population, that is, children in elementary schools. With that, what is of utmost importance is the existence of the educational programs, because they have an educational meaning and influence the psyche-physical development of the personality of the children. In that sense, what is of even bigger importance is the Macedonian language that is being used in those educational programs because the students are challenged to perfect and cultivate their oral and written expression and to develop and affinity towards the standard Macedonian language so that they can develop into personas that will answer the needs of modern living with high moral conscience about the significance of the Macedonian language. Because of that, the proper expression of the host in the educational programs in the spirit of the norms of the standard language is one of the pre-conditions for proper acquisition of the modern Macedonian language with the children in elementary schools. The aim of the paper is to analyze the educational programs broadcasted on the local television stations in Bitola, from the point of view of the language uttered by the host so that it can be program whether the host uses the Macedonian modern language and if there is an influence of the dialect of the host, which can have a negative effect on the acquisition of the norms of the Macedonian language with the children in elementary schools. In the same time, through informal conversations with the editors of the television stations the real state of things will be presented, i. e. the insufficient presence of the educational programs on the air of these television stations and the reasons for that situation, as well as the need of the existence of such programs in regards to the positive effects that they have for the development of the children in elementary schools.