The Continues Improvement and Its Role in Achieving the Competitive Strategies

This study aims to clarify the impact of Continuous Improvement to achieve the competitive strategies in the Jordanian private industrial companies which won King Abdullah-s II Award for Excellence. A questionnaire has been used as a tool to collect data from the industrial companies. Also, this study hypotheses were tested using a simple linear regression analysis. The study found out the existence of a weak positive impact of processes of continuous improvement in achieving market leadership strategy using the -overall cost- concept and the differentiation strategy. Hence, top management in these companies need-s to work on reconstruction of its internal processes according to the principle and methodology of continuous improvement, which in turn, is based on the generation of creative ideas, design processes, and the innovative products.